It's an age old classic. My buddy Ian and I used to head down to our local surf shop, steal all the hang tag stickers off of the Stussy shirts, and then put a few on layaway. Two weeks later we'd be rocking the freshest gear. My dad always made fun of us saying that we shouldn't pay for someone's advertising. But at least there was something cool behind it. At least we weren't wearing Monster energy drink t-shirts.